Introduction
This project is a Notan product re-brand, which we were tasked to use the elements and principles of Notan in order to re-imagine a local brand. Through which we needed to select a local brand or website of our choice and strip it down to its most basic form, based on Kunel Gaurs designs which display a dystopian monochromatic world.
By doing so we will be understanding how much of the brand is informed by convention and to reduce the brand into a purer form. Allowing for the brand to stand out amongst the over designed, colorful brands.
Thereby this project raises questions around brand identity and how we may perceive a brand if it has been stripped of its logo, topography and colour. Thus forcing us to reflect on this reduction and the importance of graphics, to allow a brand to still hold meaning even through it has been stripped down.
Chosen Brand
Mister Sweets - Rascals
Mister Sweet is an evolving family business based on credible product quality & world class product innovation. Started in 1971 – foundation was servicing the 'mama-papa' shops and independent trade initially only in Gauteng and the Western Cape.
Darryl Senior wanted to build a sweet factory that would produce the best sweets in the business Mister Sweet started in Primrose with only 15 employees, in a 600 square meter factory.
Images of Rascals Sweets
Rebrand
Mockup
